Philanthropy has been part of QI’s DNA since the Group’s very inception, and the concept of RYTHM (Raise Yourself To Help Mankind) is the guiding principle in all that we do.After years of providing aid and donations to worthwhile causes, we established the RYTHM Foundation to serve as the company’s Corporate Social Responsibility (CSR) arm.
Fondly referred to as QI’s ‘corporate heartbeat’, RYTHM Foundation is a charitable trust registered in Hong Kong, which serves as the enabler of the Group’s charitable endeavours and represents QI’s spirit, compassion and dedication to serving the communities in which it operates around the world.The focus of RYTHM Foundation spreads across four key concerns:
- The promotion of education.
- The reduction and ultimately elimination of poverty.
- Protection and care for the environment.
- Providing disaster relief.
The Foundation works in concert with a wide cross-section of partners — governments, charity foundations, the private sector, and non-profit organisations, in accelerating the momentum, scale and sustainability of change. In critical situations, the Foundation acts as a catalyst between generous partners and the underprivileged.
The scope of assistance, support and rehabilitation administered by RYTHM Foundation goes beyond merely signing cheques. The Foundation members live and breathe their responsibility to mankind through various projects and initiatives carried out all over the world.In 2006, Vijayaratnam Foundation was founded as the Malaysian chapter of the RYTHM Foundation. VF works on various long term initiatives in the area of child mentoring, youth development, women empowerment and special education with local NGOs, charitable institutions and the public sector.
To learn more about the RYTHM Foundation, visit www.rythmfoundation.org
http://www.qi-ltd.com/social_responsibility.html : Reference
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